Messages in Google My Business – What’s That?
Google my business (GMB) is more important than ever in 2021. Why do we say that?
4 in 5 consumers use search engines to find information on local businesses. If you’re a business owner and you haven’t verified and claimed your GMB page, here’s a reminder to get onto it!
What is Google my business?
GMB is a Google platform that collects and organises business listings shown to internet users. As a user, this convenient platform allows you to find helpful information about a business – from trading hours, address, phone to business reviews.
Did you know that you can send and receive messages on GMB?
After talking to clients and business owners we know, most didn’t realise that you can interact with customers via GMB messaging.
With the Google my business messaging feature, visitors can message you from your business listing.
Customers can send you a message at any time of the day. This 24/7 feature has your customers feeling as if you’re only one message away!
Why use the Google My Business Messaging feature?
Great way to improve your customer service
Now more than ever, customers expect responses quickly. Google keeps a close eye on your activity and if you haven’t responded to a message within 24 hours, it will disable your GMB messaging feature.
Trust is important
81% of consumers said that they need to be able to trust the brand in order to buy from them. What GMB message does is offer your customers the option to easily connect with your business, making customers trust your brand more.
Begin the nurturing process
This messaging tool is a way to educate and build a relationship with your customers. Similar to answering enquiries on Facebook, Instagram and emails, GMB messages allows you to quickly answer questions and build confidence in your offering.
Have your communications in one place with LANA
You are potentially missing out on leads if your business doesn’t have an up-to-date and detailed Google My Business page. Using handy GMB features, such as messaging encourages you to be responsive, which helps build trust and interaction between your business and a potential customer!
LANA is the lead capture and nurture solution that gathers all your leads in one place. Imagine having your communications viewable from GMB, Facebook, web chat, and others in one user-friendly platform? LANA has got you covered.
Why not start a chat today about how we can help your business? Call us on +61 2 5503 5262 or book a live demo and we can show you the power of LANA today.
Check out our other helpful blog posts here:
- Help! I Can’t Keep Track Of All My Customers’ Details and Communications – What Should I Do?
- 5 Benefits of SMS Messaging for Customer Communication
- What Is Review Gating?