Why You Need a Lead Management System in 2021

“More than 79% of marketing leads don’t convert to sales with the lack of lead nurturing as the leading cause”


Without a lead management system in place, it’s hard for a business to see how many leads are coming in, their position in the sales pipeline and determines the nurturing sequence that will help them move along and convert. 

If your leads are being lost or sitting for too long in the pipeline, take a read of our blog to see if you can better manage your leads! 


5 clear signs you need a lead management system

You are using various software that does not integrate with each other

Are you jumping around from platform to platform when managing your business? This is not only wasting your time, you are more than likely letting leads fall through the cracks because of this. 

Unless you have a large dedicated team that monitors and responds on your platforms 24/7, you are receiving messages from sources including: 

  • Contact forms
  • Web chat
  • Email
  • Google Ads
  • Google My Business
  • Multiple social media profiles 

How are you able to manage incoming leads from numerous sources? It is much simpler to work with one lead management system that has been streamlined to work effectively, providing you with a dashboard that summarises your opportunities, pipeline value, and more.

You have more leads than you can manage

As your business grows, so do the number of leads that come in. By using a lead management platform such as LANA, you can readily capture leads from different sources instantaneously.      

Lost or cold leads are not being reactivated 

As mentioned above, 79% of leads fail to convert to sales due to the lack of lead nurturing. For example, a lost lead can be someone who has placed items in their shopping cart but didn’t end up finalising the purchase. 

As long as you have captured their details – for example, they asked a question via web chat – you now have every chance to reactivate this lead. 

If you find that this is the case, you need the right reactivation messages in place to convert these lost leads into conversions.

Uncertain of which leads to nurture

You may be generating many leads every month, but how do you know which ones are the ones that are worth your time? What a lead management system can do is map out where leads are sitting in the pipeline, see how long they have been in each stage, and that way you can identify which high-value leads deserve and need more attention.

Optimise marketing effectiveness

A lead management system helps you identify which leads you should prioritise and which ones are not worth chasing. For instance, leads that can never be reached on the phone or by email. 

There is no point putting your time and effort into chasing leads that will go nowhere. This will assist in boosting your marketing success rates which in turn brings your business more revenue!

Are you looking for a user-friendly lead management system? Get in touch with LANA now 

Get in touch with the LANA team today and we’ll transform the way you see lead management with our software. See our website or book a live demo for a sneak peek into the LANA platform!

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